The goal was to create a visual identity that resonates with their values and appeals to their target audience. Orbis Flavours is committed to providing a high-quality fast food experience with a focus on organic and sustainable practices. The branding and menu design aimed to reflect their commitment to quality, diversity, and a circular economy.
Orbis Flavours needed a fresh, modern brand identity that would set them apart in the competitive fast food market. They required: A visually appealing and cohesive branding strategy. Menus that are easy to read and reflect their diverse offerings. Promotional materials that highlight their unique selling points.
Brand Identity Creation: Designing a logo and visual elements that represent the brand's values. Menu Design: Crafting clear, attractive menus for drinks and food items. Promotional Campaigns: Developing engaging promotional materials to attract and retain customers.
- Research and Analysis: Understanding the fast food market and Orbis Flavours' target audience. - Brand Development: Creating a unique logo and selecting a color palette that conveys reliability, softness, ecology, and innovation. - Menu Design: Designing easy-to-read menus that categorize items clearly, using a consistent color scheme and typography. - Promotional Materials: Creating eye-catching campaigns to emphasize the quality and diversity of offerings. - Feedback and Iteration: Collaborating with the client to refine designs based on feedback.